This project was developed while contracting with Bluedoor, a healthcare and life sciences growth and marketing agency.

MindCare is a telepsychiatry service that partners with health systems and long-term care communities to provide behavioral health care. They were in need of several collateral pieces to highlight the gaps in behavioral healthcare their organization fills, as well designing a social media campaign and accompanying email campaign to recruit providers. I designed these assets utilizing their new visual identity, expanding on the provided elements and photography

Whitepaper
This whitepaper details a gap in behavioral health care in emergency departments, where staff are often stretched thin and working under stressful conditions. I assembled an engaging design with a variety of entry points, drawing out supporting statistics to keep readers engaged throughout.

Flyer
This flyer summarizes the main points of the white paper and the gap that exists in behavioral health care in emergency departments. The alarming statistics are integral to the foundation of the service, so I ensured they were easy to view throughout the piece.

Social Media
MindCare wanted to create a campaign to draw in behavioral health professionals to work with their organization. Utilizing MindCare's distinct and bold brand style, I crafted several different messages and accompanying visuals that increased recruitment.

Email Campaign
To synchronize with the social media campaign, I helped craft the visuals for a recruitment email on MindCare's email platform.