This project was developed while contracting with Bluedoor, a healthcare and life sciences growth and marketing agency.

iNvicta was originally a program designed to help high school and college level athletes gain soft skills and prepare them for their career. I was provided the logo as well as the mascot for the program, but the overall identity needed to be more robust to support an array of educational materials. Utilizing these starting elements, I designed an engaging look that was easy to follow as a user navigated across the program. 

UI/UX
A core part of iNvicta's program was an app in which students could learn about different categories of soft skills and track their progress within the program. I created several different visual concepts for the app, some featuring the organization's dinosaur mascot, Vic. Subtle but important choices, like the round characters within the chosen typeface, reflected the soft skills that users would learn.

Guide
To accompany the app, coaches and teachers would be provided with a guide and additional lessons that they could work on with their student athletes. I created a design that was crisp and easy to follow along, utilizing sports imagery and a cohesive visual system.

Icons
Within the guide, there are a number of lessons that are grouped within categories. I created icons for each category so that they would easier to identify within the app and the guide.

Landing Page
Within the guide, there are a number of lessons that are grouped within categories. I created icons for each category to ensure they would be easy to identify both within the app and the guide.