This project was developed while contracting with Bluedoor, a healthcare and life sciences growth and marketing agency.

Hero Health Plans is a group health insurance plan for mid sized employers, designed to make quality healthcare affordable for both employees and businesses. I created a variety of collateral pieces that explained how their healthcare plan worked to reduce costs without limiting choices for those on the plan. Hero Health Plans prides itself on being accessible and easy to use. I expanded the brand identity by crafting a design that was open and welcoming.