This project was developed while contracting with Bluedoor, a healthcare and life sciences growth and marketing agency.

Hero Health Plans is a group health insurance plan for mid sized employers, designed to make quality healthcare affordable for both employees and businesses. I created a variety of collateral pieces that explained how their healthcare plan worked to reduce costs without limiting choices for those on the plan. Hero Health Plans prides itself on being accessible and easy to use. I expanded the brand identity by crafting a design that was open and welcoming.

C-Suite Brochure
Meant for executives, this brochure demonstrated how Hero Health Plans improved health outcomes while also lowering the cost of care. The intuitive layout includes infographics and charts that are constructed to be straightforward while enhancing the brand identity.

Brochure
This concise guide pointed out the failings of typical healthcare plans and explained the different product offerings by Hero Health. I chose to highlight questions an employer may ask as accessible entry points to the content.

Newsletters
These newsletters were distributed to members with helpful health information. I designed each one around a highlighted health concern or event that brought awareness to a specific condition. The newsletters were also created to remind members of contact points for additional information.