This project was developed while contracting with Bluedoor, a healthcare and life sciences growth and marketing agency.

Collective Good is a software company based out of North Carolina that aims to test and grow diagnostic skills through gamification and peer-sourced knowledge. They also work to train and pilot various AI models of diagnostic information so that providers can easily access the data that is most vital to a patient's case. I crafted their brand identity, website, and more, as well as a visual presentation of their platform.

Branding

This clean and modern logo that integrates a "linking" motif to emphasize how Collective Good pieces together data from many sources. A fresh color palette and brand elements further emphasizes the innovative product and approach Collective Good offers.

Website

Collective Good's website needed to clearly explain their goals and how they would set out to achieve them. I utilized a serif font to humanize the website while maintaining a sophisticated look.

Presentation

The presentation deck carried a consistent brand identity and drew in viewers an exciting opportunity to support the project. I utilized a thin, black frame element to reinforce the digital nature of the project and the ways in which users would engage with it.

App

The heart and soul of Collective Good is its diagnostic platform, which allows providers to test their knowledge while also training AI models on different ways to present patient information. I crafted the initial look which was then translated by their development team.

Banner

Collective Good exhibited their project and this retractable banner drew folks into their booth to learn more about their project.